Rocky Martini, ChFC®, CEPA®, RICP® is a Financial Advisor with Starboard Wealth Strategies at Alliance Financial Network, where he works with high-net-worth families, business owners, and high-performing professionals. Rocky focuses on understanding what matters most to each client, evaluating where they are today, and identifying strategies designed to address gaps and align their financial decisions with their objectives. With business owners, he brings firsthand perspective to conversations around protecting, growing, and eventually transitioning a business.
Known for being inquisitive and explaining complex information in clear, understandable terms, Rocky approaches his work with integrity, curiosity, and a commitment to continuous improvement. He believes in creating value for others, keeping his promises, and approaching relationships with gratitude. For Rocky, the relationships he develops are the most rewarding part of his work, and he takes pride in helping clients uncover considerations they may not have previously recognized.
Rocky has worked in financial services since 2014. He earned his degree in Business from St. John Fisher University and holds the Chartered Financial Consultant® (ChFC®), Certified Exit Planning Advisor® (CEPA®), and Retirement Income Certified Professional® (RICP®) designations. His experience working in a family business before entering financial services continues to shape his understanding of the opportunities and challenges business owners face. Rocky also supports Water for South Sudan.
Originally from Corning and later Dundee on Seneca Lake, Rocky now lives in Victor. Outside of work, he enjoys traveling, reading, water sports, skiing, and spending time with family and friends. His travels have taken him around the world, although somehow he always seems to find someone from Rochester wherever he goes. One other memorable detail about Rocky: he has two different-colored eyes.
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Registered Representative and Financial Advisor of Park Avenue Securities & Financial Representative of Guardian, CA insurance license #4090138.