Preston Williams is an Financial Associate Professional at Alliance Financial Network, where he helps clients better understand and organize their finances so they can make more informed decisions about their goals and priorities. Preston works primarily with young families, artists, business owners, and entrepreneurs, with a focus on building financial literacy, creating greater awareness around money, and helping clients bring structure and intention to their financial lives.
Known for his personalized and compassionate approach, Preston believes each client’s circumstances and journey are unique. He takes time to meet people where they are, explain complex concepts in an approachable way, and help them understand where their money is going and why. Preston especially values hearing that his guidance has helped clients feel more informed and confident about their financial decisions.
Preston brings more than two years of financial services experience to his role. His background in the arts has shaped his ability to connect with people and communicate complex ideas in relatable terms. He earned his Bachelor of Fine Arts in Theatre Performance from Niagara University and holds his Life, Accident and Health insurance license in more than 10 states. Preston also supports Whale and Dolphin Conservation.
Originally from Greenville, South Carolina, Preston now lives in downtown Buffalo. Outside of work, he enjoys soccer, live theatre, video games, and spending time with family, friends, and his dog. A devoted Liverpool Football Club fan, Preston plays locally with the Franklin Street Rovers and continues to perform in musicals and plays throughout the Buffalo area.
Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. Alliance Financial Network Inc is not an affiliate or subsidiary of Guardian.