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Katrina Hall

Katrina Hall

Marketing Director

585-264-1111

khall@myafn.com

Professional Background

With 15 years of leadership experience in the municipal recreation sector, Katrina has built a career centered on team development, program innovation, and community engagement. In her current role as Operations Director of the Rochester office at Alliance, she brings the same passion and strategic mindset to the financial services industry—focusing on marketing and operational efficiency.

Current Role & Focus

Katrina is dedicated to driving growth through thoughtful marketing strategies, streamlined processes, and a people-first approach. Her background in public service has shaped her ability to connect, collaborate, and build strong partnerships—skills that continue to fuel success in the fast-paced world of financial services.

Professional Values

Above all, Katrina is passionate about purposeful work—cultivating collaborative environments, crafting meaningful marketing strategies, and driving results that resonate with both our clients and our mission.

Personal Life

Outside of work, Katrina enjoys spending time with her husband and their two active children, whose travel sports schedules keep the family constantly on the move. When she finds a quiet moment, you’ll likely find her outdoors—her favorite place to recharge and find balance.