Emily Certo, CFP® is a Wealth Management Advisor with Praxis Financial Group, an affiliate of Alliance Financial Network, where she helps clients make informed decisions surrounding their finances. Working with individuals and families across a wide range of circumstances, Emily focuses on helping clients develop stronger savings habits, use their money more efficiently, and better understand how different aspects of their financial lives work together.
Education is central to Emily’s approach. She believes clients are better equipped to make decisions when they understand the options available to them and the considerations behind each one. By taking a comprehensive view of each client’s financial picture, Emily strives to help people feel educated and empowered as they make decisions based on their individual needs and goals. She especially enjoys working alongside clients over time and being part of the journey as they pursue important goals and milestones.
Emily brings six years of financial services experience to her role. She earned her bachelor’s degree in accounting from St. Bonaventure University and her master’s degree in accounting from Niagara University as well as an MBA. Emily is a CERTIFIED FINANCIAL PLANNER™ professional and holds FINRA Series 7, 63, and 65 registrations, as well as the Securities Industry Essentials (SIE) and her Life, Accident and Health insurance license. She also serves as Chair of the PUNT Pediatric Cancer Collaborative Junior Board and on the Porter Cup Executive Committee at Niagara Falls Country Club.
A native of Lewiston, New York, Emily enjoys being outdoors, running, cooking, and fostering dogs.
Registered Representative and Financial Advisor of Park Avenue Securities and Financial Representative of Guardian.